welcome to my think tank

Since graduating from Boston University in 2024, this page has basically become my public brain. A running log of what I’m noticing, overthinking, and trying to make sense of about people, culture, systems, and everything in between.

I’m not really interested in “content.” I’m interested in patterns.

Lately I’ve been:

  • reading reports and essays I don’t fully agree with just to see where my thinking bends

  • traveling as a way of studying culture in real time

  • teaching Yoga Sculpt / group fitness locally, mostly observing what people’s bodies reveal before their language catches up

I’m drawn to the gap between what people say and what they actually do. I believe that gap is where everything real lives.

I take a holistic approach to everything, which is a nice way of saying I can’t stop connecting dots. Minds, bodies, environments—they’re all in constant conversation whether we notice it or not. Most people don’t. I do. The same pattern-recognition instinct I use in consumer behavior shows up in how I read culture: I’m interested in what sits underneath surface action.

What I’m really trying to understand is how people become themselves. What gets absorbed, repeated, and eventually mistaken for identity. And beyond that, how cultural systems quietly shape those patterns over time.

A few recurring observations I keep coming back to:

  • Most people don’t have opinions, they have inherited settings

  • Identity is repetition with emotional reinforcement

  • The internet collapsed the gap between impulse and expression

  • Attention is a voting system we forgot we were running

  • People don’t fully change, they drop what no longer fits

  • The body tends to register truth before language catches up

  • Nothing is “just how you are”—everything is practiced into being

Current Independent Research

I’m running an ongoing research project on how women make health decisions when trust in traditional healthcare is unstable, and what alternative decision systems they build.

The focus is not whether people “trust or don’t trust” healthcare, but how decision-making actually happens when clarity breaks down.

Methodology

Qualitative

  • 5–10 semi-structured interviews (30–45 min). Click here to chat with me!

  • Participants: women with at least one dismissive or confusing healthcare experience

  • Focus: lived experiences, emotional response, and post-appointment behavior

Quantitative + Desk Research

  • Secondary analysis of women’s health reports (Ipsos, AAMC, etc.)

  • Behavioral trend tracking across fertility, mental health, and wellness categories

  • Social + cultural discourse scan (TikTok, Reddit, Instagram health communities)

PS: I vlog my life on YouTube!

I’m also what they consider a yapper. Some might even say “strongly opinionated.” Basically, I always have something to say… maybe too much at times. Of course, words make it easier to document my thoughts, so here we are: welcome to the tree. 🌳

Inside the Tree is my Substack — where I slow all of this down and translate it. It’s the bird’s-eye view version of everything I’m seeing in real time: identity, behavior, culture, media, systems, the invisible rules underneath everyday life. It’s where scattered observations become structured thinking, and where I try to make sense of what’s quietly shaping us. Click the link below, or scroll down to read. xoxo

Key Signals (so far)

1. 32% of women report not feeling fully listened to in medical appointments

  • System pattern: Trust is being eroded at the interaction level, not the institutional level.

  • My perspective: Most people are not deciding to stop trusting doctors. It is more that one experience where they feel dismissed or not taken seriously changes how much weight they give future advice. Trust becomes something that shifts moment to moment based on how they are treated.

2. ~75% of online women’s health discourse centers on reproductive health (Ipsos, 2024)

  • System pattern: High conversation volume reflects areas where people feel the least clarity and the most need for answers.

  • My perspective: People are not just talking about this for the sake of it. It feels like a sign that there is still a lot of confusion and missing understanding around how women’s bodies actually work, so people are trying to fill that gap themselves through research, content, and shared experience.

3. Rising use of self-directed health pathways (Google, TikTok, supplements, tracking tools) after medical ambiguity

  • System pattern: Parallel care systems are forming outside clinical structures.

  • My perspective: I do not see this as people rejecting medicine. I see it more as people trying to make sense of what is happening to them when they do not leave appointments with clear answers. So they start combining different inputs like doctors, Google, TikTok, supplements, and what their own body is telling them, and building their own way of deciding.