The Brief: Twister Ice Cream

The Problem: Positioning Twister as the summer staple treat for 16-18-year-olds by generating buzz on social media.

The Solution: Portraying how not-so-desired outcomes during high-school-years can actually turn out pretty sweet.

posters

out-of-home

merch

audience engagement

social media - instagram

Art by Tamar Ponte, Copy by Rachael Dionisio

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