hi, i’m rachael. i study people, figure out what they want, and help brands understand why.

I’m a strategy-driven creative with a love for scratching beneath the obvious. I use research (numbers, nuance and everything in between) to uncover insights about consumers and the choices they make. From there, I turn those insights into ideas that reach people like you and shift behavior.

At my core, I’m curious about how our minds work—what makes us feel seen enough to believe, to buy in, to act. I look for small truths that change perception and turn curiosity into movement.

I believe real connection happens when insight, message, and meaning work together. That’s when brands stop talking to people and start living with them.